***** How Google's SGE AI Could Destroy the Internet *****

Google's LLM AI SGE ("Search Generative Experience") could effectively destroy the Internet for all but the largest sites -- the same Internet that #Google so effectively helped to build.

This is becoming clear as SGE rolls out to most users, with SGE "answers" now appearing on a vast number of Google queries. Leaving aside the serious questions around the accuracy of such responses and everything associated with that, the mere presence of the responses could be devastating to most sites.

These SGE answers are frequently verbose and can take up much of the entire first screen -- or more -- of the results pages. This means you may have to scroll down to even FIND the first organic "blue link" results. Devastating.

To be clear, many of the SGE responses are themselves showing links to the answers' source materials (e.g., in colored boxes) -- but the obvious question is, why the hell would most users bother to click on those links once they already have the answers that Google's LLM has provided, based on the information that Google sucked without compensation into their LLM from those sites? It's impossible to imagine that click through rates to those sites won't be crushed.

Google executives appear to be thrilled with how well this is going -- FOR THEM. For the sites providing the data that is now powering Google's SGE encroaching, destructive storm, it's likely going to be a disaster, unless Google and other AI firms make major changes in their deployment models -- whether voluntarily or under the force of new regulatory models.